Our Team & Mission

We're a collective of game designers, color theorists, and passionate gamers dedicated to exploring the relationship between color, emotion, and player experience in video games.

Our Story

GameMoodboard began in 2021 when our founder, Emily Chen, noticed how distinctly different color palettes in games created vastly different emotional experiences for players. What started as a personal blog documenting color theory in popular game titles has evolved into a collaborative platform with contributors from around the gaming industry.

Our mission is to highlight the often overlooked aspect of color design in games, provide resources for developers, and celebrate the artistry behind the visual aesthetics that make our favorite games so impactful.

Based in London with team members across Europe and North America, we combine academic research with practical industry experience to bring you insights about the psychology and application of color in interactive entertainment.

Meet Our Team

Emily Chen

Founder & Lead Color Theorist

With a background in fine arts and game design, Emily brings her unique perspective on how color influences player psychology and gameplay experiences.

Sophie Williams

UX Designer & Researcher

Sophie specializes in analyzing how color affects player navigation and emotional response within game interfaces and environments.

David Rodriguez

Game Developer & Technical Writer

David bridges the gap between theory and implementation, focusing on how technical aspects of rendering impact the final color experience in games.

Olivia Johnson

Content Manager

With her background in game journalism, Olivia ensures our content is accessible, engaging, and relevant to both designers and players alike.

Michael Tanaka

Art Director & Illustrator

Michael brings over a decade of experience from AAA game studios, specializing in color grading and environmental storytelling through palette choices.

Our Values

Quality

We're committed to producing well-researched, thoughtful analysis that elevates the conversation around game aesthetics.

Inclusivity

We consider all perspectives, including accessibility needs like color blindness in our analysis and recommendations.

Innovation

We celebrate creative approaches to color design and highlight groundbreaking visual techniques in the gaming industry.

Community

We believe in fostering conversations between designers, players, and scholars to deepen our collective understanding of game aesthetics.

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